SEO: Why is SEO so scary? If you are an entrepreneur or small business owner, you probably have heard that SEO (Search Engine Optimization), is essential for you to create an online strategy. People search the internet for products and services most often.
It is obvious that you need a website and that it takes some work to get it on the search engines. You decide to invest time and effort, or outsource the work, and create a website that will help you market your business. You might use a pre-designed theme for the website.
Despite your best efforts, the site still isn’t up to par.
Although you understand that, it is not something that you want to do. Search engine optimization is a time-consuming process and too technical for most people. It’s not like SEO guarantees critical results. It’s not necessary to do so.
These are the feelings of many business owners. These business owners realize how important SEO is but delay in starting it or hiring an agency.
These are the facts that should make SEO-phobias a thing of the past
1. There is no magic bullet.
You will be disappointed and frustrated if you think SEO is a magic bullet for online success and quick profits. Although search engine optimization is important for your business’ productivity, it will take some time and energy before you see a return on investment (ROI).
Every system and every crusade in business must bring some profit, i.e. You need to have a return on investment. You won’t do anything that doesn’t contribute to your business’ development. Many people believe that SEO has no importance because it takes so long to get results.
SEO is a complex field that requires a lot of effort and time. Those who are new to the subject will often be frustrated by insufficient results. Many business owners are hesitant to invest in a SEO campaign, even if they know the results will come.
If the strategy is well executed and planned, the results will be long-lasting. They won’t happen immediately. SEO is an important tool for a business. It should not be ignored. You must be patient and look for logic and processes.
2. It takes too much time
SEO is complex. It involves many steps. This can be confusing for those who are new to the field. There are many components that you need to think about when enhancing your website, but they should not all be done simultaneously.
As with points 1 and 2, new SEO professionals are often hesitant about starting a costly and complicated SEO strategy. This creates the impression that all their hard work is wasted. Be patient.
For busy business owners, there are many options for managing SEO. You can choose to outsource all your SEO tasks and obligations to a digital agency. If you don’t have the time or desire to manage it all yourself, you can appoint a SEO company to handle it. This allows you to focus your energy and time on your business, while the company manages the online campaigns.
You can also handle SEO by yourself. Do not try to do everything at once. Instead, take it one step at a time. While you will save money and gain more knowledge about SEO, you will need to spend a lot of time.
3. Search engine optimization can be too technical.
Many business owners who are new to SEO believe that SEO is complex and technical. This is because they think it is best left to a web designer or “brilliant computer geek”. They don’t feel qualified or willing to learn SEO.
SEO is a broad field that anyone can do. To perform SEO activities, you don’t need to hold a degree in computer science. These activities can be performed by anyone with basic computer skills. It is not difficult to learn basic SEO and only takes a few hours. It is best to focus on the most important components of SEO when your company is new and your organization is just starting out.
It has many technical aspects. Many small businesses worry that digital marketing agencies may try to overwhelm them with too many digital terms and bizarre claims. Do not let this stress you out. Simply clarify your concerns and ask lots of questions. A good agency will guide you through the entire process.
4. It is difficult to get enough customers online.
Keywords are a key part of SEO. When you launch any campaign, keyword research and targeting audience are a common strategy. If you do this by yourself, you might feel overwhelmed by the sheer number of keywords that are available. How do you choose which keyword to focus?
Knowing more about keyword research will help you determine which keywords your site is currently ranking for and which terms searchers use to find your site. Keywords can also be found based on relevancy, level of competition, and volume of searches.
It is easier to find keywords patterns on your website and convert traffic to clients if you do a lot of research.
5. SEO is complex.
It will surprise you if someone says that more than 200 factors are used by Google to rank websites. How can you tackle all of these factors?
The complexity of SEO can be overwhelming for business owners, who want to save time and avoid wasting energy trying to manage it all. They may choose to concentrate on one ranking factor, or the other. Many business owners or entrepreneurs are happy with just learning about SEO and implementing some basic SEO activities on their websites. Although this is a good start, SEO’s full potential and capabilities will never be fully realized.
SEO takes effort, time and money. SEO novices often believe that SEO is too technical, complicated, or gimmicky. You’ll feel more confident and comfortable learning about SEO on your own or working with a digital marketing agency.