Freelancing Advice

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I have been a freelance copywriter since 1993. In 2007 I started writing SEO content – my career took off like a rocket. I didn’t look back. Before we get into why this is still a great, cheap, almost free home business opportunity, let me back it up and explain it for those who don’t know what this kind of technical writing is.

What is SEO content writing?

SEO is an acronym for Search Engine Optimization. All these fancy phrases mean writing content for the web in such a way that it can be found in search engines like Google. For example, if you own a plumbing business in Seattle and you want to find your business online, you could write something in your content that says “Seattle Plumbing.”

“Seattle plumber” is what is called a “keyword phrase”. These phrases help search engines like Google, Yahoo, Bing, etc. know what a piece of content is about so that when an internet user goes online in search of a specific product/service, the company’s website appears.

This is a very simple explanation but the basics of SEO writing. Once you’ve mastered the basics of this form of technical writing, it’s not difficult at all. Companies will also pay you well to do this type of web copy for them, e.g. for their blog, their website, their newsletter, their social media sites, etc. And it got me thinking about the main reason why SEO writing is the most popular today. is still such a viable home business opportunity today.

3 reasons why SEO copywriting is a great home business to start in 2015

I. High Salary: Did you know that the average SEO writing salary at the time of writing is $56,000, according to the massive job site SimplyHired? How does this compare to the median US household income? According to the U.S. Bureau of Labor Statistics, U.S. workers earned an average hourly wage of $24.57 or $850.12 per week in December (2014). This equates to over $44,000 per year.

FYI, since I started following and doing this type of writing in 2007, salaries for this type of writing have ranged from about $42,000 to $66,000. Note: this is for full-time employees. Freelancers ostensibly earn more because you can set rates based on what the market can afford, and offer you additional services that make each bill higher.

2. Digital marketing is growing: On the last line above, there are many online marketing services that go hand in hand with this type of writing, such as social media marketing, email marketing, SEO consulting, etc.

According to the 2015 Marketing Budget Report, quoted in a March 2, 2015 post on the e-Consultancy blog, “77% of companies plan to increase their digital marketing budgets, the highest rate since the survey began and an increase from 71 percent in 2014 percent of the year.”

3. The company spends money: This point underlines the previous point. When a company starts to spend money on a product/service, it means they are getting value out of it – meaning it won’t disappear anytime soon.

Essentially, when companies start “putting their money where their mouth is”, you can be sure that they won’t be pumping money into a black hole. This is because they are rewarded.


For all these reasons, SEO content writing is one of the easiest, fastest-growing, high-income work-from-home businesses you can start today. If you have a computer and internet connection (and the right training), you can get started right away!


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