Late in the month of August in 2013, Google released yet another tweak to its algorithm. According to the opinions of a number of authorities in the field of search marketing, this strategy is the most important one to have been put into practise in the past ten years or more.
How Many Adjustments to Its Algorithms Does Google Perform Each Year?
Just so you know, the industry leader in search engines admits that its algorithm undergoes hundreds of revisions each year. Proof? According to the website that specialises in SEO marketing and consultancy, Mox:
Google makes between 500 and 600 adjustments to its search algorithm on an annual basis. Although the majority of these adjustments are very inconsequential, Google does occasionally release “major” algorithmic updates (such as Google Panda and Google Penguin [and Google Hummingbird]), which have a considerable impact on how search results are displayed.
What Does It Mean for Freelance SEO Writers to Take Into Account All of These Changes to the Algorithm?
To start, there will be more effort! On the other hand, we’ll discuss it in a moment. To begin, I’d want to talk about a few more things that can be inferred from it.
I. Education That Never Stops: One of the things that many people find to be the most challenging about entering this field is the realisation that there is always something new to learn. There is a lot of money to be made as an SEO writer, which is something that I share with many newcomers who read my blog. The average compensation for SEO copywriting as of the time that this article was written is $66,000, according to the job search portal SimplyHired.
However, you must make it a priority to be up to date on the changes at all times because many of them, particularly the important ones, truly have an effect on how text should be produced.
II. Content Marketing: More than just generating content that is optimised for search engines, freelance online writers working in this field need to learn how to write in a way that engages the reader.
Content marketing is the way to go in the modern world, which is dominated by social media. And consumer engagement is the key to successful content marketing. This means providing customers with the information they require to make educated choices rather than writing in a way that attempts to sell them something.
In addition, this extends far beyond concepts such as keywords, linkbuilding, and rich snippets. In spite of the fact that all of these are significant SEO ideas that are required in order to get a page or site to rank higher, the primary objective of search engine optimised content in the modern era ISN’T to rank highly or to create traffic.
The true objective of the material you create for clients is to facilitate the growth of a devoted consumer base for those businesses. You can accomplish this by producing material that is interesting, informative, and well written. They will advance further in the sales cycle if you accomplish this for them.
III. Additional Work: In conclusion, I believe that the Google Hummingbird change will result in additional work for freelance SEO writers. The most important factor is that Google’s updates are compelling webmasters to provide higher-quality content, that is, content that is adequately optimised AND interesting enough to motivate a site visitor to take some sort of action.
In the article titled “How Google is Forcing Your Content to Get Better,” which was published on ConvinceAndConvert, social media and content strategist Jay Baer said it best:
Google will prioritise sites that provide content that its users enjoy reading. Google wants you to figure out what content to make not by obsessing over keywords and data reports, but by answering the questions that you can genuinely answer well and being authoritative for the topics about which you truly are a good solution. Additionally, Google wants you to figure out what content to make by answering the questions that you can genuinely answer well.
This requires talent, which a writer working for $5 per article is probably not going to have.
Web writers who are able to grasp SEO and the components that go into making engaging and persuasive text will be able to command greater fees. Are you prepared to launch an exciting new career as a freelance writer working from the comfort of your own home?