People who write freelance SEO articles don’t need to know a lot about SEO or SEO to be good at it. However, if you want to work for an SEO content company, there are a few things you need to know.
If a business wants to rise in the rankings of search engines like Google or Bing, it needs well-written content that includes keywords or phrases that are important to its business. Businesses should also try to get more links to their site from other sites that talk about the same keyword or keyword phrase. These tasks are usually done by SEO marketing companies, who often hire freelance SEO writers to write content.
Social media use has grown tremendously, but most people still use sites like Google to find information or buy something. Cisco conducted a survey last year and found that 74 percent of people use the Internet to research a product before buying it. If a company can’t make its website easy for search engines to find, customers or readers won’t find it.
SEO companies usually give their articles keywords or keyword phrases. As a freelance SEO writer, your job is to write great content around that keyword so that people keep visiting the site and returning after reading the article. Keywords are important because they tell search engines that a website contains information about a specific set of words.
Many articles have keywords that make up less than 1% of the total word count. Keyword density is the ratio of keywords or keyword phrases to the total number of words in the article. This is called the keyword density ratio. For an article of 500 words, 5 to 10 times is sufficient. Most of the articles you write are between 300 and 500 words, so you will need to use a keyword 2 to 4 times. Make sure the keywords are in the title and at the top of the article, but don’t overuse them. Search engines don’t like articles with a lot of keywords.
SEO companies may require you to use keywords or keyword phrases as anchor text to link back to their clients’ websites, but you don’t have to. Words with links are called “anchor text”. For a given keyword, the number and quality of links from other sites to your site determines your site’s ranking in search engines. This is called “left juice”. Backlinks are like a vote for a website, and getting backlinks from well-known sites is a stronger vote for search engine rankings. When people search for information about a particular keyword or phrase, search engines look at how many votes the site has received from people who have already visited the site.
Here’s everything you need to know about SEO as a freelance SEO writer. You need to understand keywords and links. If you want to learn more about SEO, you can also work as an SEO consultant.